Achieving customer loyalty is a business goal shared by virtually every type of service provider. Prepaid subscribers, however, present a greater challenge due to the transient nature of the business model, i.e. no contracts or commitments combined with limited customer data.
This paper examines the business and marketing strategies that service providers can deploy to create and build loyalty among prepaid customers.
This white paper is written by Jonathan Shmukler, product marketing manager for revenue management business unit at Amdocs.
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