In order to increase adoption and usage of 4G services, operators will need to price and package services that provide value to subscribers.
Providing value means understanding subscribers and developing offers that subscribers will buy and lead to increased subscriber loyalty. In order to do this, operators need to provide mobile broadband pricing that is convergent, personalized and dynamic.
However, many of the existing B/OSS (business / operational support systems) cannot support such pricing strategies.
This white paper discusses the challenges that 4G will present to existing B/OSS platforms and looks at a new approach – Subscriber Optimized Charging. This is designed to provide a cost-effective approach to enable operators to maximize 4G adoption, ARPU and loyalty.