While mobileTV is still in its infancy in terms of mass commercialization, it is only a matter of time before it becomes one of the significant factors driving mobile device and service demand. Consumers have demonstrated through studies and trials their desire for the service, and analysts have predicted tremendous growth. Now it is up to the marketplace to deliver.
Creating a positive business model for Mobile TV will be a key component for generating revenues. Also at the forefront is deciding which technology to use. Two contenders, MediaFLO and Digital Video Broadcast - Handheld (DVB-H), have garnered much attention, but some clarification must be made to differentiate between the two technologies. Outlining and highlighting the different features and characteristics of both technologies will help clarify what each technology has to offer.