The Millennial generation takes digital for granted. They grew up with broadband, the internet and mobile phones. Technology is an inherent part of their lifestyle.
Their technological needs and desires are shaping the digital world both now and for the future. Their habits define the demand for content and the infrastructure required to deliver it.
This paper summaries results of a research on the tech-savvy Millennial generation (ages 16-27) in the United States, Europe, and Middle East, and their demands for rich media experiences on their terms in 2009 and beyond.
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