Vimeo has acquired VHX, a platform for premium over-the-top (OTT) subscription video channels, strengthening Vimeo's drive to provide consumers programming direct from creators worldwide.
"Online video is expanding from a few, mainstream subscription services into a flourishing world of interest-based streaming channels, much like the evolution from broadcast to cable television," said Kerry Trainor, Vimeo CEO.
"Vimeo is home to the world's leading video creators and the viewers who love them, and we're excited to add VHX's team and technology to our streaming marketplace,” said Trainor. “As the video universe continues to unbundle, Vimeo offers the ideal home for the next generation of premium video channels serving global audiences."
VHX co-founder and CEO, Jamie Wilkinson, said adding their platform to Vimeo's massive community of creators and consumers means VHX will be able to move faster, and help creators large and small succeed in the over-the-top streaming market.
With the addition of VHX, Vimeo now offers a complete streaming ecosystem for individual creators, niche programmers and major media partners to offer subscription video on demand (SVOD) channels.
Trainor said only Vimeo offers partners the ability to build catalogs and audience by sourcing programming from Vimeo's vibrant creator community, and accessing Vimeo's global ecosystem of over 280 million monthly users.