To successfully provide appealing TV/video solutions, the telecommunications industry, as well as providers and distributors of TV/video content, needs to base services and offerings on consumer wants, needs and behavior. This includes reviewing and revising, the regulations that control and limit the offerings on the market.
This white paper examines the topic of TV/video services as seen from a consumer perspective. It backs up the problem statement with Ericsson ConsumerLab research about consumer behavior, including how and why consumers watch TV/video, the emergence of “digital natives,” and other industry trends.
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