Ninth, smart agents mainly in the form of virtual personal assistants (VPAs) will facilitate 40% of mobile interactions, and the post-app era will begin to dominate by 2020. VPAs will monitor user content and behavior in conjunction with cloud-hosted neural networks to build and maintain data models from which the technology will draw inferences about people, content and contexts.
Tenth, 95% of cloud security failures will be the customer's fault through 2020. The characteristics of the parts of the cloud stack under customer control can make cloud computing a highly efficient way for naive users to leverage poor practices, which can easily result in widespread security or compliance failures.