Informa's top 10 trends for 2013
8. Voice over LTE: Only fools rush in
Boosted by a lack of any negative customer feedback about interim voice for LTE solutions (such as falling back to circuit-switched 2G and 3G networks), more operators will join Verizon Wireless and EE in pushing out their timelines for the commercial deployment of VoLTE. A business case that looks to be based solely on spectrum efficiency will struggle to gain enough executive support to justify a rushed investment plan.
9. APIs: The new currency of the digital economy
APIs will become the leading currency of the digital economy – speeding service activation, configuration, customer experience management and time to revenue. Whether directly monetized or not, APIs are the new “interconnect standard” among digital service stakeholders.
10. Netflix will have a breakout TV hit in 2013
In 2012, a previously niche channel player, AMC, owned the most popular show on US TV – “Breaking Bad”. In 2013, it will be the turn of an OTTprovider to break through – perhaps with “House of Cards”. Pay-TV operators should respond by looking at how they might partner with Netflix, rather than seeing it only as a threat.
Mark Newman is chief research officer at Informa Telecoms & Media