cVidya Networks has unveiled its cVidya Insight, an analytical tool that enables finance departments to maximize the profits generated by new services such as LTE.
By revealing the actual profitability of new services in real-time, cVidya Insight goes beyond existing Revenue Assurance, risk and fraud solutions to provide finance departments with actionable insights into the performance of their business.
A communications or digital service provider can use this information to implement the relevant processes to prevent revenue leakage, adjust tariff plans, target specific customers with new offers or take other steps to improve margins.
For example, the cVidya Insight dashboards can flag which LTE sub-services are generating low margins and the impact of OTT applications on profitability.