Telstra faced extreme competition in the marketplace and pressure from the Australian government, which wanted to deliver its own broadband services to the country.
As a result, the company needed improved analytics and predictive modeling capabilities to help enhance customer service, provide relevant and value-added products to its clients, and secure its role as a market leader.
SAS analytics environment is having a positive affect across the organisation, and the resulting efficiencies and insight support increased business effectiveness. As a result of predictive modeling capabilities, Telstra can provide its front-line representatives with information that helps them reduce customer churn, cross-sell and up-sell products, as well as drive customer acquisition programs.