Telstra digs down under data with SAS to improve customer experience

11 Nov 2010

Telstra faced extreme competition in the marketplace and pressure from the Australian government, which wanted to deliver its own broadband services to the country.

As a result, the company needed improved analytics and predictive modeling capabilities to help enhance customer service, provide relevant and value-added products to its clients, and secure its role as a market leader.

SAS analytics environment is having a positive affect across the organisation, and the resulting efficiencies and insight support increased business effectiveness. As a result of predictive modeling capabilities, Telstra can provide its front-line representatives with information that helps them reduce customer churn, cross-sell and up-sell products, as well as drive customer acquisition programs.

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