CJ Internet scores big with gamers

SAS
04 Oct 2011
00:00

The SAS Enterprise BI Server helps the Korean online gaming publisher improved the efficiency of new game products and services development by analyzing the basic information of users as well as more than 50 million records of payment information.

With more than 25 million registered members and about 60 kinds of online games and entertainment services, CJ Internet has achieved an industry first by turning an online game-publishing business into a successful business model.

Last year, the organization finished building a system using SAS Enterprise BI Server, which improved the efficiency of new game products and services development by analyzing the basic information of users as well as more than 50 million records of payment information. Analysis time, meanwhile, has been shortened from three days to only one hour.

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