Achieving global consumer adoption of mobile TV

Telegent Systems
01 Sep 2008

The mobile TV market is characterized today by highly fragmented standards and slower than expected consumer adoption.

This paper suggests a strategy that can be adopted by operators and handset manufacturers to achieve widespread consumer adoption today while planning for long-term digital rollout.

Harnessing the existing free-to-air television ecosystem eliminates the obstacles present in digital mobile TV rollouts and delivers consumers the content that they want.

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