Achieving global consumer adoption of mobile TV

Telegent Systems
01 Sep 2008
00:00
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The mobile TV market is characterized today by highly fragmented standards and slower than expected consumer adoption.

This paper suggests a strategy that can be adopted by operators and handset manufacturers to achieve widespread consumer adoption today while planning for long-term digital rollout.

Harnessing the existing free-to-air television ecosystem eliminates the obstacles present in digital mobile TV rollouts and delivers consumers the content that they want.

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