APAC premium services market reached $29b in 08: survey

Dylan Bushell-Embling
29 May 2009

The Asian mobile premium service market grew to $29.1 billion in 2008, and is growing at a CAGR of 23.6%, Frost and Sullivan said.

At this rate, paid mobile services across 13 Asian countries will gross $75.6 billion in 2013, the researchers said.

Premium services accounted for 44.7% of operators\' total data revenues last year, with the remainder accrued from basic messaging.

"[But] by 2012, content revenues could well outstrip messaging revenues," Frost senior analyst Jeff Teh sad.

Mobile music content such as ringback tones remains the top revenue earner, accounting for 21.4% - or $6.2 billion - of the market, and is expected to continue to dominate over at least the next five years.

Entertainment apps, including ringtones, games and video, accounted for 44% of all revenue last year. Mobile information services, such as news, search engines and LBS, raked in $5.2 billion over the same period.

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