APAC premium services market reached $29b in 08: survey

Dylan Bushell-Embling
29 May 2009
00:00

The Asian mobile premium service market grew to $29.1 billion in 2008, and is growing at a CAGR of 23.6%, Frost and Sullivan said.

At this rate, paid mobile services across 13 Asian countries will gross $75.6 billion in 2013, the researchers said.

Premium services accounted for 44.7% of operators\' total data revenues last year, with the remainder accrued from basic messaging.

"[But] by 2012, content revenues could well outstrip messaging revenues," Frost senior analyst Jeff Teh sad.

Mobile music content such as ringback tones remains the top revenue earner, accounting for 21.4% - or $6.2 billion - of the market, and is expected to continue to dominate over at least the next five years.

Entertainment apps, including ringtones, games and video, accounted for 44% of all revenue last year. Mobile information services, such as news, search engines and LBS, raked in $5.2 billion over the same period.

Related content

Comments
No Comments Yet! Be the first to share what you think!

This website uses cookies

This provides customers with a personalized experience and increases the efficiency of visiting the site, allowing us to provide the most efficient service. By using the website and accepting the terms of the policy, you consent to the use of cookies in accordance with the terms of this policy.