APAC search volume grew 33% in Sept: ComScore

Dylan Bushell-Embling
05 Nov 2009
00:00

Asia-Pacific internet users conducted a record 38.6 billion web queries in September, with Google dominating both overall and in six of the region's 10 largest telecom markets.

The total number of searches had grown 33% from the previous year, with web users conducting an average of nearly 88 searches during the month, research firm ComScore said.

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Google also dominated the local search markets of Australia, with 83.4% of local searches, India (89.1%), Japan (47.5%), Malaysia (71.1%), New Zealand (80.5%), and Singapore (72.3%).

Baidu's users conducted 8.23 billion searches, compared to 7.41 billion in July last year. The company unsurprisingly maintained its dominance in its local Chinese market, where it held a 63% market share.

Yahoo had a 13.8% share of the region’s market, followed by Korea's Naver.com with 5.1% and Microsoft sites with 2.8%.

Naver led the Korean market, with a 49.3% share. Yahoo took the top spot in Hong Kong, where it had a 58.9% share, and Taiwan, with 65.4%.

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