APeJ mobility market to swell in 2015

Computerworld Hong Kong staff
ComputerWorld Hong Kong

The APAC mobility market will continue to thrive 2015, driven by technologies including m-commerce and the Internet of Things, IDC predicts.

The Asia-Pacific excluding Japan (APeJ) market is ripe for strong mobility growth in 2015, according to IDC APAC research manager Ian Song.

“What we’re seeing now is the perfect storm of strong consumer transition to mobility for every facet of their lives, as well enterprises treating mobility as a strategic initiative. The result of which will be an increased rate of growth for mobile proliferation for the region in 2015.”

IDC expects the m-commerce sector to expand significantly in 2015, to account for more than 50% of traffic volumes in some APeJ markets.

The company expects to see the rise of numerous mobile wallet offerings to compete with Apple Pay. APeJ payment models will be driven by the humble QR code, IDC said.

The research firm meanwhile believes that wearable technologies and other IoT devices will enter the enterprise next year after gaining traction with consumers in 2014.

This will lead to the creation of new business models that leverage basic wearables, especially fitness bands, to improve on the customer experience.

But Song cautioned that the APeJ mobility market is not without its downsides.

"The sheer diversity nature of this region will offer some unique challenges for vendors and organizations selling and adopting mobility,” he said. “These challenges might be device, application or solution centric. Success in mobility in the region requires a very Asia/Pacific mindset.”

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