The Asia Pacific region gained around 3.7 billion monthly ad
impressions over three months to push the region’s ad market to $17.6
billion, a new report said.
According to the InMobi report, the region’s mobile ad market grew by
26%. The largest global monthly report of its kind reveals that
smartphones now represent 22% of all ad impressions in the region.
Smartphone growth outpaced advanced phones and now represents 22% of
all mobile ads in the region. Consumers continue to leverage
smartphones as a primary means to digital content consumption
The report further said iPhone OS & Android continue to gain traction
in the overall regional platform shares. iPhone OS and Android
collectively captured a 5.6 share points in just three months. The two
platforms together now represent 15.7% of all impressions in the
region up from 10.1% just three months.
Nokia (51.2% share) remains the top manufacturer by impressions,
although Samsung, Apple, HTC and Motorola all captured share. Samsung
captured the most share in the region, gaining 3.9 share points to
reach 17.2% market share.
URL