Astro Malaysia Holdings has selected Iredto’s broadband multi-screen TV services and ActiveCloak for Media solution for its On-the-Go over-the-top (OTT) service. The new service will deliver premium linear channels, catch-up, live events and VOD content to connected devices.
ActiveCloak for Media is a dynamic and renewable software security solution. The deployment enables Astro to deliver content and applications to meet consumer demand for entertainment anytime, anywhere and on any device while minimizing risk to its revenues. Astro has used the company’s broadband solution for its B.yond IPTV service since 2010. Irdeto was also chosen for system integration.
“Astro On-the-Go is an important step in our aspiration to provide all Malaysian households with an engaging, personalized media experience, and we believe this new service will help secure our market position and connect with a new generation of Malaysian consumers,” said Brian Lenz, chief innovation officer of Astro.
With approximately 50% penetration in the Malaysian market and serving more than three million customers in the increasingly competitive landscape, Astro designed Astro OTG to attract new subscribers with a more personalized, flexible entertainment experience beyond the living room. Irdeto CEO Graham Kill said the extension of the partnership confirms that success in a multi-screen environment requires a holistic solution and managed service that blends dynamic security with robust content management and flexible TV services.