Axiata picks Clarity for CEM

Staff writer
15 May 2013

The Axiata Group has engaged Clarity for the latter’s customer experience management (CEM) solution.

The solution will deliver active quality of experience (QoE) by collecting, correlating and graphically presenting in real-time, a broad array of transactional performance and service quality data from Axiata’s networks.

The deployed solution is already processing several billion transactions daily, to generate dynamic dashboards built from a catalogue of core service KPIs that are modeled and weighted into CEM indicators.

Clarity said its offering can be deployed both centrally and across regional operators in the Axiata group.


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