China Mobile has been named the country's most valuable brand in a new study, with an estimated brand worth of over $53.6 billion.
Rivals China Telecom and China Unicom came in at 11th and 15th place respectively in a report by global advertising and market research firm WPP. China Telecom's brands are worth an estimated $10.86 billion, while Unicom's are worth $6.25 billion.
Despite China Mobile's strong showing, WPP estimates that the operator's brand value has fallen 4% this year.
Several internet-based companies also achieved a strong showing on the top-50 list. Search engine Baidu and e-commerce and social networking company Tencent Holdings were ranked in sixth and tenth place respectively - ahead of both China Telecom and China Unicom.
While web portal sina.com.cn placed just 25th on the list, its total brand value is estimated to have grown 244% over the last year.