Collaboration beyond cost reduction

Michael Koay
Telstra International
The primary driver for high-definition collaboration technology is a reduction in a company’s travel costs and carbon footprint. However, building and supporting real-time collaboration across multiple regions and time zones is also emerging as a key driver.
 
To realize the full benefits and value of collaboration technologies, businesses still need to review and align their business objectives with their technology goals. For a collaboration solution to offer significant business benefits beyond the obvious savings, the decision must be based on an attempt to resolve a business issue or process need rather than a technologically driven initiative.
 
With the right solution, organizations can quickly respond to changing business needs in markets where they do not have a physical presence. While a high definition collaboration solution will never replace face-to-face meetings, the technology has already made virtual meetings acceptable in Asia, where personal interaction is highly valued.
 
Other benefits include extended communications with those at the edge of the collaboration infrastructure such as mobile workforce staff and key suppliers, and integrating video collaboration into business processes such as project and supply chain management, interviews, training and development to increase efficiencies.
 
Companies also benefit in terms of better employee satisfaction with consistent technical support across time zones and continents through a common, user-friendly interface with one-click dialing and conferencing capabilities. Further, companies are enabled to introduce communications-enabled business processes and to respond rapidly to critical business issues.
 
It is also worth considering the long-term benefits of implementing a fully managed, multi-tenanted cloud-based collaboration solution that is integrated into a service provider’s network. In addition to decreasing the capital investment of building the collaboration solution, it will also offer increased economies of scale and reduced operational costs, guaranteed availability and end-to-end service level agreements, rather than having to integrate piecemeal solutions from multiple IT partners and vendors.
 

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