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As the mobile broadband market enters its second wave of revenue development, differentiation is the name of the game. To stand out from the crowd, operators will need to offer a widespread, high-quality user experience and a range of differentiated services to attract different subscriber types.
To meet the challenge of differentiated mobile broadband, operators can make use of a differentiation toolbox for mobile broadband services that enable them to transition their network into a flexible, intelligent resource that can deliver just the right level of differentiation for targeting diverse subscribers and segments.
These tools include a range of QoS, policy control and traffic management capabilities, from the network policy controller, through the Operational and Business Support Systems (OSS and BSS), to network planning and design, and integration and optimization.
Choosing the right partner with the knowledge and experience to maximize the benefit of a differentiation toolbox will enable the translation between the desired subscriber experience and the features and functionality needed in the network to realize it.
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