HK mobile users embracing LBS: survey

Computerworld Hong Kong staff
16 May 2012
Daily News

Hong Kong mobile phone users want you to know where they are, TNS claimed in this year's recently-published Mobile Life Study.

According to the company, 86% of Hong Kong mobile phone users who haven’t used location-based services (LBS) want to start using them, compared to the global average of 60%.

The TNS study, said the company, explores mobile usage amongst 48,000 people in 58 countries.

The study results show that the majority of people around the world now recognize the value of sharing their locations to benefit from a range of services, to supplement the mobility they already enjoy, the firm said.

TNS added that benefits perceived include time savings and money savings resulted from instant price comparisons.

Location-based services move into the mainstream

According to the results, 61% of Hong Kong’s mobile users are already using LBS, compared to the global average of just 19%.

Navigation with maps and GPS is currently the most popular motivator behind LBS uptake in Hong Kong (29%). But there is growing interest in more diverse activities, with close to 20% of mobile phone users in Hong Kong ‘checking-in’ through platforms such as Foursquare, or Facebook Places – a vast increase from just 3% in 2011, TNS noted.

Hong Kong LBS users are increasingly using services to enrich their social lives, with 12% using it to find their friends nearby; 29% of users locating restaurants and entertainment venues; 27% checking public transport schedules; and 6% booking a taxi.

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