Hong Kong Broadband Network (HKBN) has set a target of attracting 150,000 subscribers to its MVNO operations within the first year, nearly 2% of the total market.
HKBN CEO William Yeung Chu-kwong announced the target last week, and revealed plans to commence trial services this month, the South China Morning Postreported.
The broadband provider was awarded an MVNO license from telecoms regulator OFCA in July.
As a promotional exercise HKBN will offer customers subscribing to or renewing fixed-line broadband contracts a six-month waiver of the HK$108 ($14) monthly mobile service fee.
According the report, HKBN will be Hong Kong's 26th MVNO, competing with international players including China Unicom and NTT Com Asia as well as domestic brands.
The MVNOs are competing for a share of Hong Kong's HK$23 billion per year mobile services market. While MVNOs in APAC have typically failed to have a disruptive impact on their respective markets, analysts believe HKBN's established presence could put it ahead of the competition.
HKBN will provide services over both the SmarTone and China Mobile Hong Kong mobile networks. Both companies are also reselling capacity over HKBN's fixed-line network to customers.