i-POP sets expansion into India, China

24 Jun 2009

i-POP said it has completed a round of venture funding that allows it to expand further into its chosen media and telecommunications markets across Asia, India and the Middle East.

i-POP champions \'marketing through mobile content\', delivering integrated services including premium billing, for some of the world\'s top media companies, mobile operators and content providers.

The investment round was led by the Singaporean unit of Hong Kong\'s Mingly, with participation from Infocomm Investments, a subsidiary of the Infocomm Development Authority of Singapore (IDA).

i-POP has immediately strengthened its senior executive team, regional office capability and data centre infrastructure, in addition to its ongoing expansion of bespoke content services for \'Tier 1\' mobile network operators throughout the region.

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