The impact of social networking on telcos

Telecom Asia
02 Feb 2012

Customer attitudes and behaviors are changing faster than the telcos' ability to adapt their analytical and customer management responses. Consumers' sources of information and experience exchange are now driven by social networks and the internet. They prefer comparison sites and internet searches, recommendations from friends and family and social media rather than traditional operator sites and channels.

Connected consumers now wield unprecedented power over how brands are perceived. This webinar looks at why telcos urgently need to understand this and how to use social media to communicate effectively with customers and respond proactively.

CLICK HERE to view the recorded webinar

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