Imposium launches cloud-based ad platform

Staff writer
Future TV Asia

Imposium has launched a platform that provides marketers, advertisers, media planners, buyers, and creative directors to harness personalized, dynamic, contextualized video.

The eponymous platform is a real-time video ad generator that promises to deliver algorithmic video for commercials and entertainment with a highly personalized, one-to-one viewer experience.

The platform analyzes existing customer profiles and behavior data then dynamically generates relevant, personalized ads on the fly. These ads are then delivered in the form of a data-driven “video story” that features your product, brand, or narrative using Imposium's proven backend technology.

As a cloud-based dynamic platform, Imposium's delivery of ads works inside browsers or mobile apps, and even on-site for experiential installments. It uses both context and relevance to deliver the most optimized advertising experience possible to audiences.

These personalized ads allow marketers to hyper-target prospects by things like geography, social profiles, interests, or relevant real life events. These elements allow Imposium to generate highly informed, pre-educated candidates that result in greater conversions and sales.

"With this type of contextual marketing, we connect brands and storytellers with target demographics like never before," said Jason Nickel, president of Imposium.

"In a world dominated by video marketing, Imposium enables online and experiential video campaigns to be very personal, with a format that uses elements made for many, but appears to be produced just for you,” said Nickel.

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