The Interactive Advertising Bureau (IAB) has expanded its footprint into Southeast Asia with a series of programmatic ad buying training initiatives in Indonesia and Malaysia.
The initiatives are being conducted in collaboration with the Indonesian Digital Association (IDA) and Malaysian Digital Association (MDA).
IAB Singapore represents a global industry composed of publishers, platforms, ad-technology companies, creative and media agencies. Members of the IAB include Google, Facebook, Twitter, MediaCorp, Yahoo and Nielsen.
Conducted in Kuala Lumpur and Jakarta, the session titled “Recipe for Ad Tech Alphabet Soup” emphasized the importance of programmatic ad buying while standardizing online advertising practices in Malaysia and Indonesia.
According to IAB Singapore, over 150 attendees in each market attended each of the training days. Designed to be relevant to startups unfamiliar or new to programmatic, topics that were covered included the basics of programmatic buying, supply and demand side platforms, audience data and management platforms.
“The IAB Singapore’s aim is to build our membership and reputation as a key network for the advertising industry, not just in Singapore but also across the SEA region,” said Patricia Tong, the head of education at IAB Singapore in a statement.
“Expanding our training and education initiatives is a core aspect of the IAB’s mission to increase the understanding of digital across SEA, and drive investment into the online advertising industry,” said Tong.