Luxottica Group, a luxury and sports eyewear designer and retailer, has partnered with Google in developing and distributing a new breed of eyewear for Google Glass.
The companies hope the partnership will bring together high-tech developers, fashion designers and eyewear professionals to co-create a line of Glass wearable devices that straddle high fashion, lifestyle and innovative technology.
Luxottica said the two major proprietary brands of the Group, Ray-Ban and Oakley, will be a part of the collaboration with Glass.
“We live in a world where technological innovation has dramatically changed the way in which we communicate and interact in everything that we do. More importantly, we have come to a point where we now have both a technology push and a consumer pull for wearable technology products and applications," said Andrea Guerra, Chief Executive Officer of Luxottica Group.
Guerra said that in recent years, Luxottica has invested heavily in building-out technology platforms and digital solutions to combine with its products.