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ZTE elaborated three trends towards Telecoms services and user, and came up with the innovative solution to help operators to build indoor digital business, to realize from network quality to network value.
Ying Huang, NPO Network Service Director of ZTE Corporation, delivered a speech at ZTE Wireless and Services User Congress
With the difficulties on the global Telecoms fierce competition and revenue down, ZTE thinks that Telecoms could explore new growth opportunities from three aspects in the coming years. Firstly, leveraging the existing network assets to find the most cost-effective invest way; Secondly, assuring the user experience and service quality of VoLTE and Video to stimulate user to consume more; The last one is indoor digital economy, to create a new business model and vertical market
Maximize the network value
In today’s society, Mobile Broadband (MBB) is fully connected to our everyday lives and routines. While the development of MBB has improved dramatically, new requirements for MBB networks will continuously rise.
To maximize the network value and optimize ROI, ZTE proposes the benefit-experience solution to focus on high value customer, high value area and high value service, to help Telecoms invest precisely on the high potential growth area through intelligent planning.
Assure two key services, build the elite network
Till now, Telecoms have been investing heavily in LTE and VoLTE network rollouts; 179 operators investing in VoLTE in 81 Countries, the number of VoLTE subscriptions continues to grow, and is expected to exceed 540 million by the end of 2017. On the other hand, data traffic is expected to grow at a CAGR of 47% between 2016 and 2021 to reach almost 50 EB per month by 2021. However, Mobile video traffic is increasingly dominant and will account for around 75% of mobile data traffic in 2021. Thus ZTE believes that the VoLTE and Video service are no doubt the two key services that Telecoms focuses on.
Targeting VoLTE service, voice quality is always a big headache to Telecoms. ZTE develops the leading E2E slice MOS, which can reflect the overall user experience, and even by 5 seconds from Wireless、EPC to IMS. It helps to accelerate the root cause analysis through poor point identification and full signal trace back, eventually to improve subscriber experience and loyalty.
With Video era coming, the experience of video is becoming more and more critical. For the better video monetization capability, ZTE shared the practice that helps build the network targeting Video experience, stimulating user to consume more on the high quality video. What’s more, Telecoms can make the right strategy according to the deep insights on the user behavior, video OTT, video resolution.
ZTE will continuously offer leading service based solution to help operators build the elite network.
Indoor digital economy, Open new revenue
MBB development drastically drives up data service demands, while 90% time spent and 80% of data traffic generated indoors, making it imperative to improve indoor radio network quality and capacity. To meet this challenge, ZTE presents deep coverage solution through the innovative QCELL+MEC technology instead of DAS, which helps with deep coverage and improves indoor service experience.
Moreover, ZTE believes that Indoor is going to be the crucial vertical market where Telecoms can achieve the revenue growth. How could telecoms boost the revenue from indoor market? ZTE offers Telecoms a series of innovative applications such as indoor positioning, big data analysis, and targeted advertising. This solution helps operators fully unlock the potential of networks and create a new indoor MBB value chain. For better value creation, Telecoms can make full use of location and business data to help with big market targeting to user segmentation, intelligent operation, marketing strategy decision as so on.
In the ICT ear, Big Data becomes the key success factors to drive on, ZTE believes that Telecoms owns this competitive edge and make full use of it to explore new vertical market.
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