Mobile accounted for half of e-commerce in Q3

FinTech Innovation editors
FinTech Innovation

Mobile commerce grew to account for up to 50% of online transactions in Q3 this year, according to results from a mobile payments tracker.

The Q3 edition (July – Sept) of global payments technology firm Ayden’s Mobile Payments Index, which tracks mobile payment data from web-based transactions across Ayden’s customer base, has revealed that up to half of online transactions with select payment methods are now conducted on mobile.

Among Asian payment methods, the Index reveals that 47% of payments made with the Japanese card JCB were made on a mobile device. With Chinese payment methods, 35% of Alipay payments and 23% of UnionPay payments were on mobile.

In Europe, iDEAL, the Dutch online banking payment method led the way, with 49% of payments made on mobile. For Open Invoice in Scandinavia, mobile represents 42%, Bancontact/Mister Cash in Belgium makes up 38%, and SEPA Direct Debit stands at 24%.

In markets where PayPal is a popular online payment choice, such as the US and the UK, the Index found 40% of PayPal transactions are currently being made on a mobile device.

“Adyen has been focusing on offering mobile-optimized checkout for years now, and with this data demonstrating that up to half of local payment method transactions are taking place on mobile, it is clear that optimizing the payment flow for a smooth mobile checkout is crucial for businesses,” said Roelant Prins, chief commerce officer, Adyen.

“As an example, more than one third of Alipay transactions processed by Adyen are on mobile, and customers such as Evernote and The Cambridge Satchel have reported immediate increases in conversion after offering mobile-optimized Alipay payment flow with Adyen,” he added.

In Q3 this year, mobile payments increased across the globe, and now account for over 30% of all global online transactions, compared to 28.7 percent in Q2 this year.

The UK continued to be the leading market on the Adyen platform, with 46.9% of online transactions taking place on mobile, up from 44.8% last quarter. In other key markets, Spain and the Netherlands recorded 32% of online payments on mobile, followed by the US with 27%, Germany with 25%, and France with 23%.

For the ninth straight quarter, smartphone transactions grew their share of mobile payments when compared to tablets. The current smartphone versus tablet share of mobile payments now stands at 66% versus 34%. This compares with 64% versus 36% in Q2 and 61.8% versus 38.2% in Q1. Even among retailers who historically have seen a relatively high percentage of online purchases come from tablets, the percentage of tablet purchases declined two percent quarter-over-quarter, and now represent only 3% more of total online purchases when compared to smartphones.

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