NZ's 2degrees launches eServGlobal service

Staff writer
15 Sep 2011

New Zealand operator 2degrees has implemented eServGlobal’s subscriber stimulation service, the 17th service provider to do so globally.

Using eServGlobal’s software as a service (SaaS) facilities, the service was operational in just three weeks.

eServGlobal’s SaaS subscriber stimulation service allows operators to micro-segment customers based on pre-determined parameters in order to implement targeted stimulation campaigns.

Campaign results are measured through weekly reports and the service can easily be adjusted at any point through a user-friendly interface.

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