NZ's 2degrees launches eServGlobal service

Staff writer
15 Sep 2011
00:00

New Zealand operator 2degrees has implemented eServGlobal’s subscriber stimulation service, the 17th service provider to do so globally.

Using eServGlobal’s software as a service (SaaS) facilities, the service was operational in just three weeks.

eServGlobal’s SaaS subscriber stimulation service allows operators to micro-segment customers based on pre-determined parameters in order to implement targeted stimulation campaigns.

Campaign results are measured through weekly reports and the service can easily be adjusted at any point through a user-friendly interface.

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