Telstra unit Ooyalahas introduced Ooyala AppStudio, its new turnkey over-the-top (OTT) solution for video providers to cost-effectively build and deploy comprehensive OTT app- and web-based video entertainment experiences.
According to a report by DTVR, OTT services are booming globally as consumers flock to connected devices for content; creating a market opportunity of nearly $65 billion over the next five years.
Using Ooyala AppStudio, broadcasters, publishers and media companies can quickly launch, manage and monetize new OTT offerings.
The new turnkey solution promises to mitigate the expensive custom development and integration costs typically associated with OTT market entry.
An out-of-the-box solution, it promises to ensure customers can deploy premium OTT experiences on time and on budget, with a simple, easy-to-use interface.
As such, it does not require highly technical staff to build or manage services. Content providers can automate the build of OTT apps directly within the Ooyala AppStudio console for any device, supporting apps for Apple TV, Roku, Amazon Fire TV, and Chromecast as well as on iOS, Android and the web. No engineering is required, drastically reducing time-to-market as well as development and personnel-associated costs.
Ooyala will demonstrate Ooyala AppStudio at the 2016 International Broadcasting Convention (IBC) in Amsterdam, September 8 through September 13.