Pushing the industry's boundaries

Staff Writer
15 Dec 2011

Jeff Liu, Huawei's president for the southern Pacific region, outlines the drivers behind its continued strong growth.

Huawei has made significant achievements against the backdrop of a weak economic recovery. We have built comprehensive advantages in core areas such as wired and wireless broadband access, data communications and optical transmission through years of continuous development. We have become the preferred partner for operators in the age of all-IP convergence. We also help operators build cloud computing platforms to effectively improve their return on investment.

What are the main industry trends you have capitalized on to drive growth?

We are seeing the integration of information technologies with telecommunications, as well as the collaboration between broadband and digitalization.

In line with the growing digitalization of society, the telecom industry is primed to embark on new developments while striving to achieve four major migrations - voice to data, pipe to content, human-to-human to machine-to-machine communication, and communications technology to ICT. By leveraging these transformations, the telecom industry will converge broadband and digitalization for even greater development opportunities.

The integration of ICT has created enormous business opportunities. At Huawei, we see beyond the telecom industry by moving into new business segments, thus expanding the boundaries of the industry. While addressing the current needs of customers, we are also forward looking and cooperating with partners so that we may contribute to the future development of the industry. By leveraging our experience and expertise in the telecom network sector, Huawei is developing cloud computing technologies to establish end-to-end ICT solutions.

What do you see as your biggest challenges?

The internationalization of our overall management and operations, as we expand globally, is a major challenge. Unlike an American or European organization that is accustomed to commonly adopted management practices in the more developed west, a Chinese company needs time and resources to study and prepare for the adoption of such best business practices.

Another major challenge in the next five to 10 years will be our continuous efforts to improve and streamline our management processes, the globalization of our company and increasing our level of responsiveness to customers' demands. Looking ahead, we will continue to improve customer satisfaction by aligning ourselves with their strategic needs. We believe that we can achieve sustainable growth only through continuously creating value for our customers.

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