Rakuten launches 24/7 express delivery service

RetailTech Innovation editors
RetailTech Innovation

Japanese e-commerce giant Rakuten has launched Rakubin, an express delivery service that promises delivery times as fast as 20 minutes, 24 hours a day.

Initially available in the wards of Shibuya, Meguro, Setagaya, and Minato in Tokyo, Rakubin allows users to purchase approximately 450 product items, including convenience store goods, drugstore goods, products on Rakuten Ichiba, as well as sweets and coffee from Rakuten CAFE.

The Rakubin app allows users to check the estimated time of delivery before placing their order. Rakubin stations delivery vehicles loaded with goods around the service areas to deliver goods to the requested delivery locations when orders are received.

Through an original system developed in-house, delivery instructions are automatically issued to the delivery vehicle that is able to carry out the delivery in the shortest time, based on the contents of the order and location information.

The company said it plans to further expand the service area and the number of products in the future. It will also continue to propose new forms of internet shopping to provide a more convenient shopping experience.

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