SEA brands bet big on mobile advertising

CRM Innovation editors
15 Jan 2014

Mobile advertising exchange said its client portfolio of advertisers and brands has witnessed threefold growth in the Indian and Southeast Asian markets in the past year.

The availability of interactive rich-media mobile ads is driving the FMCG and retail sectors in particular to adopt mobile advertising.

Amongst the front runners in exploring new marketing frontiers though the mobile medium is the FMCG behemoth Unilever.

With mobile becoming a dominant factor in the media consumption habits of consumers across these geographic areas, advertisers are aggressively using mobile ad exchanges to implement campaigns to reach their users effectively.

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