Singapore's goSwiff plans global expansion

CMO Innovation editors
05 Feb 2015

Mobile commerce firm goSwiff is expanding its global operations. The Singapore-based company works with banks, telecommunication companies and card schemes to offer a mobile and online transactions platform.

Specifically, the company helps both banks and mobile network operators to acquire new merchant clients and to engage better with existing ones, even as it offers support to merchants to increase the quality and quantity of mobile transactions.

Among other services, goSwiff operates its own payment gateway, and its solution essentially leverages hardware readers that plugs into a range of mobile devices to turn them into a mobile POS (Point of sales) terminals.

The company is gearing up for growth in 2015, and says that it will hold operations across Africa, the Americas, the Asia Pacific, EME (East Europe, Russia, the CIS and the Middle East), and Europe.

The global mobile payment market is booming, says goSwiff, who pointed to various analysts who have indicated that the growth will continue. Gartner has said that mobile payment volumes in 2017 will be $721 billion, while Timetric has pegged mobile payment at an even higher volume of $1.1 trillion.

To succeed in these regions, goSwiff says it has reinforced its global leadership team of regional executives with the experience and skills to drive growth.

Among the executives that have joined goSwiff recently would be Stefano Diemmi who has been on his role as head of Europe and consumer products since October, Svyatoslav Garal, who took on the role of head of EME in December 2014, and Alyson Grosshandler, who joined goSwiff in January 2015 as vice president of business development in APAC.

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