SK Telecom announced that it will provide T Store’s content and applications to be sold via a shop-in-shop within Mobile Market, which is the application store of China Mobile.
The company also unveiled plans to enter the Japanese market with T Store and to open Global Distribution Center (GDC) to actively help developers enter overseas markets. GDC will provide assistance in localizing and optimizing T Store’s high-quality mobile applications and content as well as handling registration and settlement for developers, thereby accelerating the pace of globalization of the T Store platform.
SK Telecom has successfully entered the Greater China mobile content market by partnering with Lenovo, China’s leading PC and handset manufacturer, and Tencent QQ, largest portal in revenues with 500 million users, in November 2010, and East Power, Taiwanese leading mobile device supplier, in February.
Now, with the launch of a shop-in-shop in China Mobile’s Mobile Market, SK Telecom will be able to provide well-made Korean content and applications to 600 million customers of China Mobile.
SK Telecom and China Mobile recently signed a Memorandum of Understanding (MOU) to cooperate in promoting mobile content exchanges and building an ecosystem.