Smartphones to hit majority in APAC by 2015: F&S

Dylan Bushell-Embling
24 Aug 2010

Smartphones will represent the majority of handsets sold in the APAC region by 2015, compared to just 5% of phones sold in 2009, according to Frost & Sullivan.

The smartphone is catching up to the feature phone in all Asian markets, the research firm said. Region-wide shipments are expected to hit 477 million - 54% of overall mobile sales - by 2015.

In the more developed markets smartphones are increasingly entering the mainstream, while operators in developing regions are pushing them as a means to drive up 3G adoption.

"Smartphones are critical to every operator's mobile broadband business case, as a smartphone user's ARPU typically increased by 25% to 100% after adoption depending on the market," Frost & Sullivan industry manager Marc Einstein said.

Incremental data usage from smartphones is expected to generate over $38 billion for Asia-Pacific operators by 2015, up from just $1.3 billion in 2009.

And with overall device sales flat or negative in many markets, smartphones are growing increasingly important for vendors in the region as well.

But there remain a number of barriers to smartphone adoption in Asia, chief among them being the large number of prepaid customers.

Over 80% of APAC's mobile users are prepaid, with this figure being as high as 97% in some markets, Einstein said. This makes smartphone subsidies impossible for most users.

The region also suffers from “a lack of public Wi-Fi, which has been a smartphone savior in the USA and other developed markets,” he said. This problem is particularly acute in APAC's emerging markets.


Related content

Follow Telecom Asia Sport!
No Comments Yet! Be the first to share what you think!
This website uses cookies
This provides customers with a personalized experience and increases the efficiency of visiting the site, allowing us to provide the most efficient service. By using the website and accepting the terms of the policy, you consent to the use of cookies in accordance with the terms of this policy.