Handheld platforms will transform the augmented reality (AR) ecosystem, with revenue growing from about $6 million in 2008 to more than $350 million in 2014, according the ABI Research study “Augmented Reality: Adding Information to Our View of the World.”
As advertisers learn to insert tags into navigation displays, mobile advertising revenue will grow slowly, representing a large portion of sectoral revenues in the 2013-2014 period.
Study author Joe Madden said today’s customized, direct business-to-business AR supply chain will continue to see incremental growth in military, automotive, and entertainment applications, but those businesses will be overshadowed by the mass-market dynamics of mobile handset application sales and advertising revenue streams.”