Sony signs distribution deal with SingTel

Staff writer
09 Nov 2011

Sony Pictures Television Networks has signed a distribution deal to use Singapore’s IPTV platform.

Sony’s ONE will debut in high definition (HD) on mio TV as channel 39, adding to the female skewing English entertainment network, Sony Entertainment Television (mio TV Ch20), on the IPTV service, a statement said.

Available for subscription on mio TV's Jing Xuan pack at launch, ONE offers prime Korean entertainment as the exclusive destination of programs produced by Seoul-based content supplier and broadcaster SBS through an output deal. ONE serves up the latest Korean drama series, with selected titles premiering 3 – 5 weeks after their debut broadcasts in South Korea. In addition, the hippest K-pop variety and music shows complement the channel's drama line-up. ONE programs air with Chinese subtitles and selected shows with Mandarin dubbing.

“There is great demand for fresh Korean content of high quality and ONE offers just that to viewers in the region. We are confident ONE will be a must-have channel for fans on mio TV and are pleased to find a great partner such as SingTel, to bring ONE to a wider audience base in Singapore,” said Ricky Ow, Senior Vice President and General Manager, Networks, Asia, Sony Pictures Television.

Beyond Singapore, ONE was first launched in October 2010 in Malaysia and is also seen in Cambodia and Indonesia. The channel enjoys great success in Malaysia where it has been the No.1 rated HD channel on pay-TV platform Astro since January 2011.

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