TCL Multimedia has signed an official agreement with CCTVto become its exclusive 3D Channel partner.
The two parties are expected to have deep comprehensive cooperation across the entire 3D field and tostimulate the rapid growth of China’s 3D industry as well as the popularity of 3D Channel and 3D Cloud TV while bringing consumers better and quicker brand-new 3D experiences.
TCL’s cooperation with CCTV features three main aspects. In terms of products and technology, the two parties will work together closely to develop technologies such as 3D displays in efforts to improve the visual effects of the 3D Channel.
In terms of content, TCL will provide 3D contentto CCTV such as the 2012 CBA All-Star Game, which will be shot by TCL with 3D technology and is expected to be broadcast on the CCTV 3D Channel afterwards.
In terms of joint promotion, TCL says its sales terminals will becomethe best promotion and broadcast channels for the CCTV 3D Channel, which will speed up the popularity of 3D channels and 3D TVs in the PRC market.