Telecom Career: MS hires ex-Qualcomm marketing chief

Staff writer
08 Aug 2014

Peggy Johnson joins Qualcomm as EVP of business development

Microsoft has appointed Qualcomm marketing chief Margaret L. (Peggy) Johnson to head the company’s global business development.

As executive vice president of business development, Johnson will be responsible for driving strategic business deals and partnerships across various industries with key customers, strategic innovation partners, OEMs, key accounts, third-party publishers and industry influencers. She will report to Microsoft chief executive officer Satya Nadella.

“Peggy shares our worldview and knows what it takes to drive new growth in mobility and the cloud,” Nadella said. “Her experience uniquely positions her to lead Microsoft’s business development efforts, and she will be a great addition to our senior leadership team.”

Johnson joins Microsoft from Qualcomm where she most recently served as EVP of Qualcomm Technologies and president of global market development.

During her time at Qualcomm, Johnson held various leadership positions across engineering, sales, marketing and business development, and played an instrumental role in launching the world’s first large-scale mobile app store.

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