Why superior network performance matters

17 Sep 2012

Mobile broadband users rely on a good connection to the internet, and this dependency is becoming even more critical now with the rapid uptake of smartphones, where connection to the cloud and access to apps are demanded anytime and anywhere.

A network with superior performance is a strategic asset that mobile operators must create, proactively monitor and sustain to attract new users and, perhaps more importantly, keep existing users happy.

In a very competitive connected world, the network is the differentiator. Operators with value propositions that include an optimum combination of high-end and mass-market devices, clear service differentiation strategies and the ability to deliver networks that are truly smart, simple, scalable and with superior performance, will become market leaders, as they turn customers into loyal brand promoters.

Related article: The network is the differentiator

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