The Wireless Association is reminding providers of location-based services (LBS) to prioritize consumer privacy.
The group released guidelines for LBS during the annual CTIA trade show in Las Vegas. These guidelines outline best practices for LBS providers.
The hallmarks of the guidelines are user notice and consent, according to the industry association.
LBS providers must inform users about how their location information will be used, disclosed, and protected so each user can make informed decisions whether or not to use the LBS or authorize disclosure, the group said.
'The guidelines outline numerous examples to help educate consumers, stakeholders, and policymakers on the complexity and range of issues involved with location-based services,' said Steve Largent, president and CEO of CTIA - The Wireless Association.
Largent emphasized the need to address user privacy early as more and more people, especially in the US, use LBS.
The guidelines are flexible enough to anticipate future LBS developments and should apply regardless of the technology or mobile device used, or the business model employed, the group said.
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