ZTE aims to sell 60m smartphones in 2014

Fiona Chau
25 Jul 2014
00:00
News
Daily News

ZTE said it aims to sell 60 million smartphones this year, as the Chinese handset maker added two new 4G phones to its portfolio yesterday.

ZTE, which sold more than 40 million smartphone last year, will increase the sales target to 80 million in 2015 and 100 million in 2016, said Adam Zeng Xuezhong, CEO of ZTE Mobile Devices.

Zeng said the company sold 28 million smartphones in the first half of this year, of which 15 million were 4G LTE smartphones.

“The sales of first half exceeds our expectation as we have seen strong growth from North America and Asia Pacific countries such as India, Thailand and Indonesia,” Zeng said told media yesterday in Hong Kong.

He said the company rolled out 20 models of 4G smartphones in 2013 and plans to introduce 30 models of LTE phones this year, including the Blade Vec 4G and Grand S II LTE, unveiled yesterday in Hong Kong.

The ZTE Blade Vec 4G smartphone not only runs on the Android operating system (Android 4.4 Kitkat), but also comes pre-loaded with the Google Now Launcher software as the default user interface.

ZTE has been using its own user interface called MiFlavor in its Android phones, and the smartphone represents a change of ZTE’s strategy.

Priced at HK$1499, the ZTE Blade Vec 4G allows users add multiple home screens, and offers them quick access to their favorite apps. The phone is powered by the Qualcomm Snapdragon 8926 processor and offers a 5-inch display.

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