December 16, 2013

Newkia appoints global sales head; Polycom appoints president and CEO

December 13, 2011
Mobile Marketing Association

The white paper gives an overview of marketing with mobile barcodes, with concentration on cross media engagement

October 21, 2011

First privacy policy of its kind address core privacy issues

September 19, 2011

Hu Yanping and Tony Chen to oversee the council’s initiatives

August 19, 2011

Marcio Chaer will be focusing on education, metrics and privacy

June 09, 2011
Mobile Marketing Association

Mobile marketing sector transformed by consumer trends

May 05, 2011

MMA CEO Greg Stuart says telcos in danger of being left out of billion-dollar marketing-advertising space because it's

April 27, 2011

Blyk, Euro RSCG, Google, InMobi, Maxis executives join regional steering team

March 25, 2011

Guidelines provide measures of acceptable and unacceptable practices for US carriers

January 03, 2011

The MMA's annual take on top industry predictions for mobile marketing in the Asia Pacific region

December 24, 2010

Goal: to create workable guidelines on how cellcos share data with advertisers

November 29, 2010

Including regional heads from Microsoft, InMobi and Ogilvy

September 14, 2010
Mobile Apps Xchange

Users of DoCoMo e-cash top 15m, Latest Android 2.2 smartphone debuts in Hong Kong, MMA launches mobile marketing

August 17, 2010
Mobile Marketing Association

This whitepaper is to educate the industry about the experimentation of oversize mobile ad units used on mobile devices

August 16, 2010

Former TIM Brasil executive to head MMA’s support of the region’s mobile marketing ecosystem