Digital marketing is imposing new challenges for telecom marketers in SEA – here’s how to tackle low returns and
October 16, 2014
telecomasia.net
Retailers in HK are testing the proximity marketing service with a beta app
June 02, 2014
Retail Tech Innovation
An indoor locationing platform for in-store mobile marketing
May 02, 2014
CMO Innovation
To help marketers better orchestrate and manage mobile campaigns
November 08, 2013
Brands must catch up with mobile initiatives to provide ‘on the go’ interaction
August 07, 2013
CRM Innovation
One in three Chinese marketers have tested or used mobile channels
March 22, 2013
The smartphone is the perfect device to let users manage loyalty programs
December 23, 2011
telecomasia.net
Value of the global mobile marketing and advertising market will grow to 17.2 billion euros ($22.5 billion) in 2016
December 13, 2011
Mobile Marketing Association
The white paper gives an overview of marketing with mobile barcodes, with concentration on cross media engagement
December 02, 2011
telecomasia.net
This market is expected to be worth $298 million over the next five years.
July 22, 2011
The response rate is very high because consumers no longer receive unwanted marketing material
May 12, 2011
Tomi Ahonen pulls no punches highlighting that mobiles are energizing the advertising and marketing sectors and that,
May 12, 2011
Unilever's Rahul Welde is convinced mobiles provide the next frontier in communicating with customers (5 min 16 sec)
May 06, 2011
telecomasia.net
Telcos disagree with MMA over how effective they are
January 03, 2011
telecomasia.net
The MMA's annual take on top industry predictions for mobile marketing in the Asia Pacific region
5G and data center-friendly network architectures
Matt Walker / MTN Consulting
Webscale and transmission network operators' interests are aligning as the 5G era dawns
5G and data center-friendly network architectures
Matt Walker / MTN Consulting
Webscale and transmission network operators' interests are aligning as the 5G era dawns
5G lessons from South Korea
Rémy Pascal / Analysys Mason
The launch of 5G by South Korean operators serves as a first benchmark for other operators around the world
Webscale operators take their battle to space
Arun Menon / MTN Consulting
In their quest to connect more customers to the internet