September 15, 2016

Digital marketing is imposing new challenges for telecom marketers in SEA – here’s how to tackle low returns and

October 16, 2014

Retailers in HK are testing the proximity marketing service with a beta app

June 02, 2014
Retail Tech Innovation

An indoor locationing platform for in-store mobile marketing

May 02, 2014
CMO Innovation

To help marketers better orchestrate and manage mobile campaigns

November 08, 2013

Brands must catch up with mobile initiatives to provide ‘on the go’ interaction

August 07, 2013
CRM Innovation

One in three Chinese marketers have tested or used mobile channels

March 22, 2013

The smartphone is the perfect device to let users manage loyalty programs

December 23, 2011

Value of the global mobile marketing and advertising market will grow to 17.2 billion euros ($22.5 billion) in 2016

December 13, 2011
Mobile Marketing Association

The white paper gives an overview of marketing with mobile barcodes, with concentration on cross media engagement

December 02, 2011

This market is expected to be worth $298 million over the next five years.

July 22, 2011

The response rate is very high because consumers no longer receive unwanted marketing material

May 12, 2011

Tomi Ahonen pulls no punches highlighting that mobiles are energizing the advertising and marketing sectors and that,

May 12, 2011

Unilever's Rahul Welde is convinced mobiles provide the next frontier in communicating with customers (5 min 16 sec)

May 06, 2011

Telcos disagree with MMA over how effective they are

January 03, 2011

The MMA's annual take on top industry predictions for mobile marketing in the Asia Pacific region