Growth of Live Betting: Why Live or In-play Betting Has Become Increasingly Popular

Eddy August
25 May 2024

Live betting or in-play betting has become increasingly popular in sports betting. Almost all leading bookmakers today offer a dedicated live betting section to offer punters an amazing live betting experience. This is a type of betting that takes place when a game has started rather than betting before the game starts. In-play betting has revolutionized sports betting, giving punters an engaging and exciting experience. In this guide, we will explore the benefits of live betting, how live betting works, live in-game betting strategies, and much more.

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Live Betting
Popularity of Live Betting

What Is In-Play Betting?

Live betting, commonly known as in-play betting or in-running betting is a type of betting that happens when an event has started until it ends. The dynamic nature of live betting and the ability for punters to access the event as it continues and adjust their bets provide real-time excitement. Live betting also helps punters to make wise decisions as events unfold.

 Live betting has changed gambling in various ways by bringing more betting options. It has also changed the betting frequency since the odds change constantly during the game. This gives live bettors the chance to react as the game changes and adjust their betting strategies.

Why Has Live Sports Betting Become So Popular?

The main reason why live in-play betting has become so popular is because it is interactive and fun. It is interesting to place a live bet in real-time and the adrenaline that comes when everything changes in seconds. Additionally, with the presence of many online betting platforms, live betting has become easily accessible to punters.

Another thing that has made live sports betting popular is higher odds. After all, who doesn't love higher odds? Live betting markets are mostly better than pre-match betting, although this depends on the event and your selections. Punters also enjoy plenty of new markets on live betting which are not available anywhere else.

How Does Live Betting Work?

How Live Betting Works
Live Betting

In-play betting works the same as pre-match betting. The difference is that the odds in live betting change in real time depending on the outcome of an event. The odds in all the bet types change dynamically as the game progresses. This brings us to this question: who sets the odds? Bookmakers have traders who set the odds, monitor and adjust them for both live and pre-game odds. The traders use statistics, historical data, betting trends, and algorithms to get the most accurate probabilities.

Types of Sports for Live Betting

Live betting is popular in many sports. Below are some of the sports where punters can place live bets:

  • Football;
  • Tennis;
  • Hockey;
  • Basketball;
  • Cricket;
  • Baseball;
  • Golf;
  • American Football;
  • Esports and others.
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Top Live Betting Market Companies

Many online betting sites offer live betting for various sports. They also offer different types of live bets such as moneyline, spreads, totals, micro betting and prop bets among others. Before you choose your ideal live betting company, it is great to consider other related features live previews, streaming, and cash out. Below are some top betting market companies that offer live betting:

  • Bet365;
  • 1xbet;
  • Dafabet;
  • Paripesa;
  • Parimatch;
  • Megapari;
  • Betway;
  • 22Bet;
  • Betking and many more;

Pros and Cons of Live Betting

Live betting provides an interactive way to place bet on your favorite sports. Let's have a look at the pros and cons of in-play betting.

  • It is fun and exciting to place live bets;
  • Provides punters with real-time information;
  • Odds update by seconds;
  • More betting opportunities;
  • You can change a losing bet to a winning bet;
  • Easy to bet as you go.
  • You need to make decisions quickly;
  • No room for proper planning;
  • It can be addictive.

How to Place a Live Bet on Bet365

Placing live bets on Bet365 is easier even if you are new to sports betting. Follow these steps to place a live bet.

  • Visit Bet356 and sign-up;
  • Login and deposit money;
  • Click the “In-Play” section on the main menu;
  • Check out the markets;
  • Click on your selections to place a bet;
  • Keep betting or cash out;
  • Withdraw your winnings.


How do I make money on live betting?
You can make money through live betting if you understand the game and the odds. Other tips that can help you make money on live betting include making wise decisions based on real-time information during the game and managing your bankroll well.
Are live bets profitable?
Yes, live bets can be profitable if you place the bets on the correct outcome and at the right time.
What are the advantages of betting live games?
Live betting on football and other games offers many benefits like dynamic odds, betting in real-time, adapting to red cards, injuries, and other real-time events, and a variety of stakes among others.
Is it better to bet live or before the game?
If you can make quick decisions and want valuable odds and a variety of betting strategies, live betting is great. However, for matched betting, placing bets before the game is more predictable and safer.
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