Major League Soccer announced Thursday that Lionel Messi will be the focus of an exclusive TikTok livestream during Inter Miami's Aug. 2 Leagues Cup matchup with Necaxa.
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The dedicated Messi-focused camera broadcast will follow the 38-year-old Argentine superstar throughout the match, offering a mobile-friendly vertical format enhanced with personalized graphics.
MLS has named the broadcast series "Player Spotlight: Messi," with plans to produce four streams throughout the 2025 season. MLS initially experimented with this concept in October 2024, during Messi's playoff debut. The broadcast attracted 6.4 million viewers across MLS and Inter Miami’s TikTok pages, making it, according to Apple, the most-watched sporting event in the platform’s history. The broadcast will also partner with Apple TV and is actively highlighting Apple TV in its announcement.
The "Messi Cam" will spotlight Lionel Messi in four matches this season, beginning with Inter Miami's showdown against Necaxa on August 2 during the second week of the Leagues Cup group stage. Details about the remaining three matches, including dates and opponents, are yet to be officially announced.
Messi and teammate Jordi Alba face potential suspension for Inter Miami’s July 26 clash against FC Cincinnati due to their absence from the MLS All-Star Game.
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